New Delhi. India is one of the top priority markets globally for social media giant Meta. Sandhya Devanathan, Vice President, Meta India, has said this. He said that the growing popularity of the company’s offerings from reels to business messages and AI tools are driving growth. Devanathan told PTI in an interview that India is the leading market for viewing short-term video reels on Instagram. Meta, the parent company of Facebook and Instagram, is excited that reels have gained rapid popularity among both creators and brands.
Devanathan said, “Reels is important for Meta globally, but it is definitely very special for Meta in India.” He said that recognizing the power of reels in influencing purchase decisions, brands are including it in their promotional campaigns and plans to reach customers. He said that the consumption of this medium is increasing on the company’s platform and at the same time brands and creators are using it to increase their reach. He said that India is also the largest country to adopt Meta AI, and the company is excited about its use here.
Describing India as one of the key priority markets for Meta globally, he said that the company is very excited about the prospects here and continues to double its investment in the country. Meta’s confidence in the Indian market is due to many factors. The main reason for this is the rapid growth of the Indian economy. He said that the Indian economy is set to achieve rapid growth and in the coming years it will be a $ 7,000 billion economy where there will be a lot of opportunities. In the April-June quarter, Meta’s business globally grew by 22 percent to $ 39.1 billion.
