New Delhi. Food safety regulator FSSAI has asked food business operators to immediately remove claims of 100 percent fruit juice from advertisements as well as labels on packaged products. According to an official statement, the Food Safety and Standards Authority of India (FSSAI) has issued instructions to all food business operators (FBOs) to remove any claim of ‘100 percent fruit juice’ from the labels and advertisements on fruit juice cans with immediate effect. All FBOs have also been directed to eliminate pre-printed packaging materials by September 1, 2024.
“It has come to the notice of FSSAI that several FBOs are fraudulently marketing various fruit juices by making 100 per cent fruit juice claim,” the regulator said in a statement. After a thorough investigation, FSSAI has concluded that as per the Food Safety and Standards (Advertisement and Claims) Regulations, 2018, there is no provision for making the claim of 100 per cent fruit juice.
The food regulator said, “Such claims are misleading, especially in situations where the main component of the fruit juice is water and the primary component, i.e., for which the claim is made, is present only in limited concentrations. At the same time, the fruit juice is reconstituted using water and fruit concentrates…” The FBOs have been asked to comply with the standards of fruit juice under the rules of Food Safety and Standards (Food Products Standards and Food Additives) Regulations, 2011.
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