After Google, Microsoft has now added generative AI-powered search results to Bing. The tech giant said that these AI-powered answers will appear alongside traditional search results. Let us tell you that this is quite similar to Google’s AI overview. Whatever you turn on the search engine and if this feature is on, you will get a brief report.
Microsoft gave information
In a recent blog post, Microsoft said that Binge’s generative search feature combines “the power of generative AI and large language models (LLMs) with the search results page” to create “specific and dynamic responses to a user’s query.” For example, if you search for “what is a spaghetti western,” Binge will show an AI-generated experience with details like the film’s subgenre, history and origin, some top examples, and more. The AI-generative answer will follow.
Binge will also provide links to the sources from which the information is summarized. On the left, you will see a document index with different sections, while the sources from which the information was summarized are shown just below the AI-generated answer, below which you will see sections related to the query.
This feature is similar to Google’s AI overview
Unlike Google’s AI Overview feature, which displays traditional search queries below an AI-generated summary, Bing will show generic search results in the right half of the screen.
However, these new generative AI search results are currently only available to a limited number of users. Microsoft said they are “rolling it out slowly and we’ll take our time, gather feedback, test and learn, and work to build a great experience before making it more broadly available.”
As AI continues to consume more and more content available on the internet, it is likely that websites offering free content will lose traffic as everyone is hooked on these AI-generated search results. Microsoft appears to be aware of the issue and has stated that they are “closely monitoring how the generator impacts search publishers’ traffic.”
Over the past few months, search engines like Google and Arc Search have been experimenting with AI-powered search results, but these experiments have gone wrong, with Google AI Observation suggesting users put glue on pizza and Arc Search Results claiming that if you cut your toes your toes will eventually grow back. Since then, Google has significantly toned down the AI Observation feature and said it is manually removing incorrect answers.
